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AIDAS Model: Attention-Interest-Desire-Action-Satisfaction, in Sales & Marketing
How many times have you paid close attention to why you act…
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What is PEST Analysis? How to Perform PEST Analysis
Every business whether big or small operates in a very dynamic environment. There is always a need for strategic business tools to assess the current market situation, predict future changes,…
Understanding how and why customers buy
Understanding how and why customers buy. Any Successful selling requires understanding of how and why people buy. By understanding each…
10 Essential Elements of Coaching at the Workplace for People Development
Whether you are a coach, coachee or an organization that wants to achieve a climate in which coaching is effective,…
The Eisenhower Matrix: Work Efficiently by Managing Time
Most effective tools are often the simplest one. One such tool is The Eisenhower Matrix, often also known as Urgent-Important…
The GROW Model for Coaching – Coaching Essentials and guide
If you ask me which is the single most well known and effective technique for executive coaching, I would be very quick to tell you that it is 'The GROW…
Why do we trust Someone? How to build Trust-Tips
How to build trust of someone important is the question faced by every individual. So how do we build trust?…
What is Attribution bias? Understand and Overcome for Better Decision-Making
In our everyday life, we always seek reasons for why something has happened and what caused it. When you try…
How to be creative? – Creativity and innovation Techniques
Do you want to know how to become a creative leader? Edward de Bono one of the proponents of lateral…
